Independent SEO consultancy
SEO consultant for sustainable organic growth
Technical SEO, content strategy and practical implementation support to help the right customers find your business.
I’m Matt Walker, a freelance SEO consultant based in Weymouth, Dorset. I work with B2B, technology, publishing and ecommerce businesses across the UK.
15+ years’ experience
Across technical SEO and performance strategy
Work directly with me
From the initial review to agreed delivery
UK-wide support
Based in Weymouth, Dorset
Find your starting point
Where SEO consultancy can help
You may need a focused audit, support with a specific problem or an ongoing plan for improving organic performance.
B2B businesses
Complex products and longer buying cycles, where customers need useful information before they are ready to make an enquiry.
Ecommerce brands
Product ranges that need clearer category structure, better product discovery and stronger routes from search to purchase.
Growing businesses
Teams ready to build organic search into their marketing plan, with priorities that reflect their budget and delivery capacity.
Stalled search performance
Websites with declining visibility, indexing problems or content that is attracting traffic without enough relevant enquiries.
What I can help with
SEO consulting services
The work can focus on one of these areas or combine them into a wider plan. Recommendations are prioritised around the problem, likely value and effort involved.
Technical foundations
Technical SEO audits and site structure
Understand how search engines discover and access your pages. I investigate technical and structural issues, then prioritise recommendations around the pages that matter to your business.
- Crawl analysis, discovery gaps and indexing reviews
- Canonical tags, duplicate pages and parameter URLs
- Core Web Vitals reviews and implementation recommendations
- Internal linking, navigation and content hierarchy
- Structured data implementation and validation for relevant page types
The aim: A prioritised technical plan with clear implementation guidance.
Search demand and content
Search-led content strategy
Build a content plan around the questions, comparisons and decisions your customers make. I connect search demand with your expertise, products and commercial priorities.
- Keyword research and search intent mapping
- Content gaps across research, consideration and purchase stages
- Topic planning, page briefs and internal linking opportunities
- A balance of useful informational and commercial content
- Clear answers, supporting evidence and plans to keep content current
The aim: A practical content roadmap that your team can use to plan and produce useful pages.
Improve existing pages
On-page SEO optimisation
Make existing pages more relevant and easier to use. I review how each priority page answers the searcher’s question and helps them take the next step.
- Page titles and descriptions aligned with the page and search intent
- Heading structure, content coverage and readability
- Internal links between supporting and commercial pages
- Consistent, accurate information about your products and services
- Clearer calls to action and routes to an enquiry or purchase
The aim: Focused improvements to the pages with the strongest opportunity to support your goals.
Build relevant recognition
Authority and link development
Identify credible ways to earn attention and links in your sector. The approach starts with something useful to contribute, supported by relevant publications, partners and industry relationships.
- Digital PR ideas and outreach planning
- Useful research, resources and expert commentary
- Relevant editorial coverage, mentions and earned links
- Partnership opportunities and supporting content
The aim: A relevant outreach plan grounded in your expertise and the audiences you want to reach.
Measure what changes
SEO tracking and performance reporting
Understand which pages and search themes are contributing to your business. I bring search performance and analytics together, with a clear view of what the data can support.
- Google Search Console and GA4 reviews
- Tracking for forms, calls, bookings and relevant key events
- Analysis of organic enquiries, sales and landing-page performance
- Dashboards and reporting aligned with agreed priorities
- Forecasts with stated assumptions for planning and budgeting
The aim: Reporting that explains progress, tracking gaps and the next decisions to make.
Before work begins
We agree the scope, deliverables and responsibilities at the start. Your proposal will make clear what I will carry out, what needs input from your developer or content team, and whether implementation and ongoing support are included.
SEO in practice
See the work behind the approach
Specialist publishing
Electropages
Electropages needed a more structured approach to search-led publishing. The work combined keyword-led content planning, technical improvements and stronger internal linking.
The case study explains the changes to content structure and search targeting, alongside the reported organic traffic result.
Case study result
300%
Reported increase in organic traffic for Electropages
From findings to action
How we work together
A standalone audit provides findings and recommendations. Ongoing consultancy can take those priorities through implementation, optimisation and review, according to the scope we agree.
01
Audit and discovery
Review the website, search data, content and measurement setup to establish a baseline and understand the issues affecting performance.
02
Opportunity mapping
Identify useful search demand, gaps in priority pages and technical constraints. Assess opportunities against business value and the resources available.
03
Strategy and priorities
Turn the findings into an agreed roadmap, with technical actions, content priorities, responsibilities and measures of progress.
04
Implementation
Carry out the agreed work or support your developers and content team with clear briefs, implementation guidance and quality checks.
05
Ongoing optimisation
Review how changed pages perform, refine content and internal links, and adapt priorities as new information becomes available.
06
Performance reporting
Explain what has changed, how it relates to your goals and what should happen next, including any limitations in the available data.
Measuring useful progress
Ranking changes are one part of the picture. We also look at the pages attracting relevant visitors, the enquiries or sales being recorded and any gaps in the tracking. This helps us decide what to improve next.
Working with an independent consultant
Why work with me?
Direct access
You work with me on the strategy and agreed delivery. We can discuss the reasoning behind a recommendation, resolve questions and keep responsibilities clear.
Practical priorities
The plan reflects your customers, commercial goals and capacity to make changes. I can work alongside your existing agency, developers or in-house team.
Search and measurement together
My work across Google Ads and analytics helps connect SEO priorities with landing-page performance, conversion tracking and the wider marketing plan.
For an example of the related paid-media work, read the Electromaker Google Ads and measurement case study.
A few practical details
SEO consulting FAQs
Common questions about the work, scope and how progress is assessed.
An SEO consultant reviews how your website is found through search and identifies practical ways to improve its performance. This can include technical audits, keyword research, content planning, page optimisation, internal linking and measurement. I prioritise the work around your customers, business goals and ability to implement the recommendations.
The timeframe depends on your starting point, competition and how quickly changes can be implemented. Allow several months to assess a wider SEO programme, with earlier checks on individual fixes and priority pages. I agree review points around the work being done and avoid promising a fixed ranking or traffic outcome.
Pricing depends on the size and complexity of the website, the issues involved and the level of support required. I offer focused audits and projects as well as ongoing consultancy. After discussing your goals and reviewing the brief, I provide a proposed scope and quote so you know what is included.
SEO can be useful when potential customers research problems, compare solutions or look for technical information before contacting a supplier. I assess the search demand, your offer and the buying process to identify worthwhile opportunities. For longer sales cycles, enquiry quality and sales feedback help put search performance into context.
My experience includes B2B, technology, publishing, engineering, ecommerce and specialist professional services. These sectors often need accurate content and a clear structure to explain complex products or services. I assess each project on its requirements and how well my experience fits the work.
Yes. You can book a standalone technical SEO audit or strategic review. The agreed scope can cover technical analysis, content and site structure, with prioritised recommendations and implementation guidance. We make clear at the outset whether implementation, development work or ongoing support is included or would be scoped separately.
I review search visibility alongside recorded enquiries, sales and lead quality where that data is available. Search Console and analytics help explain how priority pages perform. Assessing financial return also needs cost and sales data, with allowance for tracking gaps and longer sales cycles. I am clear about what the reporting can support.
Your next step
Let’s work out what your SEO needs next
Tell me about your website, the customers you want to reach and what is not working as well as it should. We can discuss the most useful place to start.
Based in Weymouth, supporting businesses across Dorset and throughout the UK.