Electromaker

Overview

Electromaker is a global electronics and maker-focused platform combining eCommerce, educational content, and community engagement.

The objective was clear:
Scale revenue through Google Ads while maintaining efficiency, controlling spend, and building a long-term performance foundation.

The Challenge

Electromaker had:

• Fragmented campaign structure
• Limited conversion tracking depth
• Under-utilised audience segmentation
• No clear scaling framework
• Inefficient budget distribution across search and shopping

Spend was increasing, but performance was inconsistent and difficult to scale predictably.

My Approach

1. Full Account Restructure

• Rebuilt Search campaigns around commercial intent segmentation
• Consolidated overlapping keywords
• Introduced structured campaign hierarchy aligned to product categories
• Removed budget leakage from low-intent traffic

2. Advanced Conversion Tracking

• Implemented GA4 purchase tracking refinement
• Structured event-level conversion data
• Cleaned attribution paths
• Ensured reliable revenue reporting

3. Performance Max Deployment

• Introduced Performance Max with structured asset groups
• Mapped creative assets to product clusters
• Refined feed optimisation for Shopping
• Iteratively optimised signals and audience layering

4. Budget Scaling Framework

• Shifted from reactive spend increases to controlled scaling
• Introduced performance thresholds before budget expansion
• Built efficiency benchmarks to protect ROAS

Results

• £800k+ in tracked conversion value
• 12k+ conversions delivered
• £195k ad spend managed
• Significant improvement in conversion efficiency
• More stable revenue growth month-on-month

Performance Max campaigns became a primary growth driver while maintaining profitability.

Strategic Impact

Beyond revenue growth, the account transitioned from:

Reactive campaign management
to
Structured, scalable performance marketing

The account now operates with:

• Clean tracking infrastructure
• Intent-led segmentation
• Predictable scaling controls
• Clear performance reporting

The Outcome

Electromaker moved from fragmented paid activity to a structured performance engine capable of scaling revenue without sacrificing efficiency.

If you need this level of accountable, revenue-focused growth, let’s talk.