Independent digital marketing consultancy
SEO, Google Ads & Analytics Services
Practical consultancy to help the right people find your business, improve enquiries and sales, and make sense of your marketing performance.
I’m Matt Walker, a freelance consultant based in Weymouth, Dorset. I work with businesses across the UK on practical SEO, paid media and analytics improvements.
Find your focus
The right support for your business
Choose a focused service or bring SEO, paid media and analytics together around a wider business goal.
Search visibility
SEO consultancy
Find and prioritise the technical, content and structural changes that help the right customers discover your business through search.
- Technical SEO audits and implementation guidance
- Keyword research and search intent mapping
- Content optimisation and internal linking
- Indexing and site structure reviews
Best for: visibility issues, declining organic performance or an unclear SEO plan.
Paid performance
Google Ads & paid media
Make your advertising budget work harder with clearer campaign structure, better targeting and conversion data you can use to assess performance.
- Google Ads audits and campaign strategy
- Campaign builds and ongoing optimisation
- Search term, targeting and budget reviews
- Conversion analysis and performance reporting
Best for: launching campaigns or improving the efficiency of an existing account.
Reliable measurement
GA4 & analytics
Understand what your marketing data is telling you. I troubleshoot tracking, define meaningful events and build reporting that supports better decisions.
- GA4 and Google Tag Manager audits and setup
- Event and conversion tracking validation
- Data layer planning and tracking troubleshooting
- Reporting frameworks and dashboards
Best for: missing conversions, inconsistent reports or uncertainty about performance.
Not sure where to start?
SEO, advertising and measurement affect one another. Fewer enquiries, rising ad costs or reports that do not add up can have several causes. Tell me what has changed and we can work out what needs investigating first.
Client work
See the work behind the approach
These case studies explain the challenges, the changes made and the reported results.
SEO & content
Electropages
Search-led content and technical SEO work for an electronics publication, with a focus on organic visibility, structure and engagement.
Google Ads & measurement
Electromaker
Google Ads strategy and measurement work for an electronics and maker platform, connecting campaign decisions with commercial performance.
Flexible support
How we can work together
We start with your goals and current challenges, then agree what needs reviewing and what a useful outcome would look like.
One-off audits and projects
A focused review or defined piece of work, such as an SEO audit, campaign build or tracking repair. We agree the scope, deliverables and next steps before work begins.
Ongoing consultancy
Regular support to implement priorities, review performance and adapt the plan as your business develops. The work can cover SEO, paid media or both, supported by analytics.
Support for your team
Freelance expertise alongside your in-house team or agency. I can help with specialist problems, implementation guidance or additional delivery capacity.
Before work begins
We agree the scope, deliverables and responsibilities before work starts. If a related issue needs additional work, I’ll explain it and discuss the scope with you.
A few practical details
Questions about working together
Can I work with you on just one service?
Yes. You can book support for SEO, Google Ads or analytics individually. If I identify a related issue that affects the work, I’ll explain it and discuss whether it belongs in the scope.
What if I’m not sure which service I need?
Tell me what you are seeing, such as fewer enquiries, rising advertising costs or reports that do not add up. We can use that starting point to decide what needs investigating first.
Can you work alongside my existing agency or team?
Yes. I can provide specialist support, review a particular issue or help your team turn recommendations into practical changes. We agree responsibilities at the start.
How much does consultancy cost?
Pricing depends on the scope, complexity and level of ongoing support. Get in touch with your goals and current challenges so I can recommend an appropriate scope and provide a quote.
Your next step
Let’s work out what will make the biggest difference
Tell me about your website, your goals and what is not working as well as it should. We can discuss where SEO, Google Ads or better measurement could help.
Based in Weymouth, supporting businesses in Dorchester, across Dorset and throughout the UK.