Independent consultancy · Weymouth, Dorset
I’m Matt Walker.
Digital marketing consultant.
I help businesses make better decisions across search, paid media and analytics.
For more than 15 years, I’ve worked on the practical questions behind digital growth: how people find a business, what helps them take the next step and whether the numbers tell a useful story.
15+ years
Practical experience across digital marketing
B2B & ecommerce
Technology, publishing and online retail
Work directly with me
A clear connection between strategy and delivery
Experience you can explore
Selected work
Two examples of how I bring search, paid media and measurement together.
Technical SEO & content strategy
Electropages
+300%
Reported increase in organic traffic
Helping an electronics publisher connect its editorial strategy with search demand through topic planning, technical improvements, internal linking and clearer content structure.
Google Ads & conversion measurement
Electromaker
£800k+
Tracked Google Ads conversion value
Restructuring campaigns, refining purchase tracking and developing Search, Shopping and Performance Max activity around product priorities and commercial intent.
Figures come from the linked case studies and reflect the measurements used in those projects.
The experience behind the work
Technical detail. A wider business perspective.
Much of my career has been in technology and electronics, working across Electropages Media, Electropages and Electromaker. That has meant helping publishers, B2B platforms and ecommerce businesses reach engineers, developers and specialist audiences around the world.
Working across those businesses taught me to look beyond an individual channel. A search problem can also be a content problem. A campaign can be held back by the page it sends people to. A promising result can look very different once the tracking is checked.
Today, as an independent consultant, I bring that experience to businesses that need clear priorities and practical support. I enjoy getting into the detail, explaining what I find and working out what deserves attention next.
What I bring to a project
Search, experience and measurement belong together.
My core specialisms are SEO, paid media and analytics. I also consider the website experience around them, from the clarity of a page to the steps involved in making an enquiry or purchase.
01 / Search
Technical SEO & content
Helping the right people find useful, well-structured content, with the technical foundations to support it.
- Technical audits, crawl and indexing reviews
- Site architecture and internal linking
- Search intent and content planning
02 / Paid media
Google Ads & campaign strategy
Connecting campaign structure, targeting and landing pages with the customers and outcomes a business needs.
- Search, Shopping and Performance Max
- Account structure and budget priorities
- Campaign testing and performance review
03 / Measurement
Analytics & tracking
Making the data easier to trust and interpret, so reporting helps answer a real business question.
- GA4 and Google Tag Manager
- Event and conversion tracking
- Attribution, data quality and reporting
04 / Website experience
Page design & user journeys
Considering what happens after the click: whether the page is clear, useful and easy to act on.
- Information hierarchy and content structure
- Mobile usability and clear calls to action
- Landing-page friction and conversion journeys
A principle I keep coming back to
A useful recommendation should explain what to change, why it matters and how we’ll know whether it helped. That keeps the work connected to the decision you need to make.
How I think
Start with the question that matters.
These are examples of how I would approach a problem. Open a question to see where I would begin.
I also use AI tools to support research, analysis and content workflows. They help me explore ideas and work efficiently, while the priorities and final recommendations still need judgement and checks.
Traffic is growing. Enquiries are not. Where do you start?
I would check which searches and campaigns are bringing people in, what those visitors expect and where the journey loses them. I would also check that enquiries are being recorded correctly. Those findings help distinguish a targeting issue from a page, offer or measurement problem.
GA4 and Google Ads tell different stories. What matters?
I would review what each platform counts, the attribution settings, consent behaviour and the implementation of conversion events. Then I would explain which comparisons are useful and where the numbers need context, so a reporting difference does not become the basis for a poor decision.
There is a long list of fixes. What should happen first?
I would prioritise around the business goal, the evidence for the problem, the likely impact and the effort involved. The aim is a manageable sequence of work with clear responsibilities and review points, so the most useful changes can move forward.
A bit more personal
Curiosity is the common thread.
I’ve always been interested in how the web works: how people find things, why one page makes sense and another leaves them unsure, and how a small technical change can affect the bigger picture.
That curiosity is what has kept me in digital marketing for more than a decade and a half. I’m at my best when there is a knot to untangle, a question worth investigating or a useful improvement to make.
I write about the lessons behind the work, including the move into freelancing and how my view of digital growth has changed.
Work directly with me
Let’s work out what your business needs next.
Tell me what you’re trying to achieve, what is getting in the way and where you need support. We can talk through the problem and identify a useful place to start.
I usually reply within one business day. No obligation.