Notes from Matt Walker
Thoughts on digital marketing, growth and working independently.
Practical articles and personal reflections from my work across SEO, paid media and analytics, including the lessons I’m taking into freelance consultancy.
The longer I work in digital marketing, the less interested I become in metrics that look good without explaining whether a business is actually growing. Earlier in my career, it was much easier to see success through individual channels. Higher rankings were good. More traffic…
I Didn’t Leave Agency Life Thinking Agencies Were the Problem I spent years working agency-side, surrounded by people with different skills, responsibilities and perspectives. SEO, paid media, content, development, design, analytics and account management all had their own roles, but the strongest work usually happened…
The article explains moving from redundancy into freelancing with a structured plan. It presents a 30-day roadmap focused on clarity, positioning, and income.
A useful starting point
Before changing a channel, tool or budget, be clear about the problem you need to solve. The useful question is: what would help this business make progress, and how would we know?
If something here reflects a challenge in your business, explore my consultancy services or get in touch to discuss where to start.
