Paid Media Consultant for Scalable, Revenue Growth
I help ambitious brands turn paid media into a measurable growth channel. Through account audits, campaign architecture, landing page alignment, and conversion-first optimisation, I build scalable systems that reduce wasted spend, improve lead quality, and increase revenue. Every decision is grounded in data, tracked through analytics, and aligned with commercial outcomes — not metrics.
15+ Years Experience
Running performance marketing across Google Ads, B2B lead gen, ecommerce, and technical industries.
Reduced CPA
Improved account structure, negative strategy, and landing page alignment to cut wasted spend and raise lead quality.
£800k+ Revenue
Campaigns powered by GA4 tracking, conversion accuracy, and performance-led reporting.
Who Paid Media Is Right For
Scaling B2B
Complex products and long buying cycles where lead quality, pipeline value, and attribution matter.
eCommerce Brands
Shopping, Performance Max, and search campaigns built around margin, ROAS, and incrementality — not just revenue.
Growth-Stage
Brands investing in acquisition and ready to scale with better structure, cleaner tracking, and disciplined optimisation.
Plateaued Performance
Accounts that have “run ads for years” but hit a ceiling — rising CPAs, weak conversion rates, or unclear attribution.
If you’re looking for “set and forget” campaigns, cheap clicks, or performance without proper tracking, I’m probably not the right fit.
Paid Media Consulting Services
Paid Media Account Audits and Campaign Structure
If performance is capped, it’s usually structure, tracking, or intent — not “more budget”. A paid media audit uncovers what’s leaking spend, then we rebuild the account with a clear optimisation plan.
What this covers
- Account and campaign architecture review (Search, PMax, Shopping, YouTube, Display)
- Query mining, match type strategy, negatives, and wasted spend analysis
- Conversion tracking QA (GA4 / GTM / Ads conversions), attribution and data integrity
- Landing page alignment, message match, and funnel friction review
- Budget distribution and bidding strategy sanity check (incl. learning limitations)
Common outcomes
- Lower CPA, cleaner lead quality signals, and less budget wasted on the wrong intent
- A clear optimisation roadmap your team can implement with confidence
Search and Performance Strategy
This is where campaigns stop being “ads” and become a predictable acquisition system. We build a performance strategy around intent, funnel stages, and commercial value.
What this covers
- Intent segmentation across awareness, consideration, and conversion
- Campaign mapping by product/service lines, margins, and sales priorities
- Creative and messaging frameworks for different intent tiers
- Landing page and offer alignment to improve conversion rate
- Experiment plan (ads, bids, audiences, LPs) with measurable hypotheses
Common outcomes
- More predictable results, cleaner learning signals, and better budget efficiency
- A strategy that aligns spend to pipeline/revenue, not platform metrics
Creative and Landing Page Optimisation
Campaign performance is often limited by message match and conversion friction. We optimise ads and landing pages together to improve CVR and lead quality.
What this covers
- Ad copy and asset optimisation (RSA/PMax assets) aligned to intent
- Landing page UX and conversion improvements (clarity, proof, flow)
- Form/booking funnel improvements and micro-conversion tracking
- A/B test planning and prioritisation
Common outcomes
- Higher conversion rate, more qualified enquiries, and stronger performance stability
Measurement, Attribution and Reporting
Paid media should be measurable in pipeline and revenue, not vibes. We set up tracking that ties spend to outcomes and supports confident decisions.
What this covers
- GA4/GTM event design + conversion setup aligned to your funnel
- Google Ads conversion actions, enhanced conversions, and deduplication checks
- Attribution review (data-driven vs last click), lead quality signals, CRM handoff
- Dashboards and reporting that focus on decisions, not noise
Common outcomes
- Clear reporting, confident optimisation, and better alignment between marketing + sales
My Paid Media Process
Paid performance is built through structured execution, not random tweaks. My process is designed to uncover leakage, prioritise impact, and compound results over time.
Audit and Discovery
Every engagement starts with clarity. I review your account structure, tracking accuracy, conversion pathway, and commercial priorities to identify where performance is constrained.
This includes:
- Account structure + query analysis
- Tracking and attribution QA (GA4/GTM/Ads)
- Landing page and funnel review
- Competitive and SERP landscape checks
- Budget, bidding, and performance segmentation
The goal is simple: establish a baseline and identify the highest-impact opportunities.
Opportunity Mapping
Once constraints are identified, opportunities are mapped against business value — not platform metrics.
This stage prioritises:
- High-intent query capture and waste reduction
- Budget reallocation to the best-performing segments
- Conversion rate improvements through message match + LP changes
- Testing plan to unlock the next level of scale
Instead of chasing cheap clicks, we focus on opportunity weighted by commercial impact.
Strategy and Build
With priorities defined, we build a structured account roadmap and implementation plan.
This includes:
- Campaign architecture and naming conventions
- Keyword/match type strategy + negatives framework
- Creative + asset planning aligned to funnel stages
- Measurement plan + conversion actions
- KPI alignment (CPA, ROAS, pipeline value, lead quality)
The result is a documented plan that connects spend directly to measurable outcomes.
Implementation
Strategy only creates value when executed properly.
Depending on your internal resources, I:
- Implement changes directly in-platform
- Collaborate with designers/devs for landing page improvements
- Provide structured briefs and QA oversight
Execution is monitored closely to ensure accuracy and alignment with the strategy.
Continuous Optimisation
Paid performance is iterative. Audiences, auctions, and behaviour evolve — optimisation keeps results stable and improving.
Ongoing optimisation includes:
- Query and placement control, negative expansion, and budget efficiency
- Creative iteration and asset testing
- Landing page and funnel conversion improvements
- Scaling what works without breaking learning
This is where compounding performance happens.
Performance Reporting
Reporting should translate into decisions, not noise.
Reporting focuses on:
- Lead quality and conversion rate, not just clicks
- CPA/ROAS and pipeline/revenue impact
- What’s scaling, what’s capped, and why
- Test outcomes and next actions
Dashboards and reporting frameworks are built to support iteration and accountability.
Proven Paid Media Results
Long-term paid success comes from disciplined structure, clean tracking, and continuous optimisation — not constant reinvention. The examples below show how paid media ties directly to measurable business impact.
Electropages – Performance-Led Acquisition
Electropages required paid media structure that supported both lead capture and content distribution across technical audiences.
Through campaign segmentation, tracking clarity, and landing page alignment, performance improved via:
- Lower CPA through query control and better intent capture
- Improved conversion rate through clearer message match
- More reliable reporting and cleaner attribution across campaigns
Electromaker – Revenue-Led Campaigns
Electromaker campaigns were built around conversion accuracy and commercial outcomes, aligning paid activity with GA4 measurement and reporting.
Results included:
- Cleaner conversion signals and improved optimisation stability
- Better budget allocation across high-intent segments
- More confident decision-making through reliable reporting
Why Work With Matt Walker?
Choosing the right paid media consultant isn’t about finding someone to “run ads”. It’s about finding someone who understands how paid acquisition connects to conversion, attribution, and revenue.
Not an Agency Machine
Large agencies often split strategy, account management, creative, and reporting across different people. That can dilute accountability and slow decisions.
When you work with an independent consultant, you work directly with the person responsible for the plan, execution, and outcomes — no account manager buffer, no diluted ownership.
Performance Mindset
Paid media should not be measured in clicks or impressions. It should be measured in qualified leads, conversion efficiency, and revenue impact.
Every recommendation is prioritised based on business value — not platform metrics.
SEO and Google Ads Integration
Paid and organic should reinforce each other, not compete. I align keyword intelligence, landing page performance, and measurement so both channels improve faster.
Analytics Depth and Accountability
Strong paid performance requires strong measurement. From GA4 and GTM to conversion QA and attribution, the data is structured to support decisions — and prove ROI.
Paid Media Consultant in the UK
I work with businesses across the UK, providing remote paid media consultancy built around measurable performance and commercial outcomes.
Whether you’re looking for paid media support in London, Dorset, or anywhere else in the UK, the approach is the same: clear strategy, clean tracking, disciplined optimisation, and accountable reporting.
Ready to Scale Your Paid Media?
Work directly with an experienced paid media consultant to improve conversion accuracy, reduce wasted spend, and scale performance with confidence.
Paid Media Consulting FAQs
A paid media consultant plans, builds, and optimises advertising campaigns across platforms like Google Ads. This includes account audits, campaign structure, keyword and audience strategy, creative and landing page alignment, conversion tracking QA, and ongoing optimisation. The goal is to reduce wasted spend, improve lead quality, and connect ad spend to measurable business outcomes such as pipeline and revenue.
Paid media can improve quickly once tracking is clean and structural issues are fixed. You can often see measurable movement within days to weeks, depending on budget, conversion volume, and how much account restructuring is required. Sustainable improvements usually come from disciplined testing, landing page optimisation, and ongoing iteration over the following months.
ROI is measured through conversion tracking and attribution that connects spend to outcomes — leads, pipeline, revenue, and (where applicable) margin. This typically involves GA4 and Google Ads conversion setup, enhanced conversions, deduplication checks, and reporting that focuses on CPA/ROAS and lead quality rather than clicks or impressions alone.
Primarily yes — Google Ads is my core focus because it’s often the most commercially measurable channel. Depending on your setup, I can also support cross-channel alignment (for example landing pages, tracking, and reporting) so paid, organic, and analytics work together.
Paid media consultancy costs vary based on complexity, spend level, and how hands-on the work needs to be. Independent consultants typically work on a monthly retainer, a project fee (like an audit and rebuild), or an hourly rate. The right model depends on whether you need a one-off performance reset or ongoing optimisation and scaling.
If you need this level of accountable, revenue-focused performance, let’s talk.